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Editorial Policy
ARDO is committed to editorial independence and factual accuracy. This page explains our principles, our research process, and how we handle corrections and unverified content.
Independence: ARDO is not affiliated with, funded by, or editorially directed by Emaar Properties, Address Hotels + Resorts, any brokerage, or any government authority. Editorial decisions are made independently.
Accuracy first: We do not publish information we believe to be false. Where information is uncertain, we flag it clearly rather than presenting it as confirmed.
Transparency: We distinguish between information sourced from official records, information sourced from third parties, and editorial commentary. We do not blend opinion and fact without signalling which is which.
No conflicts of interest in editorial: ARDO may earn referral fees from specialist introductions. This commercial relationship does not influence content. We do not accept payment for editorial coverage, favourable placement, or positive reviews.
User interest first: Our primary obligation is to the person reading — buyer, investor, or owner — not to developers, agents, or advertisers.
ARDO uses a three-tier verification status for factual claims:
In published content, items in the “Verify” category are marked clearly in place, rather than presented as confirmed fact.
We prioritise sources in the following order:
We do not treat agent estimates, marketing materials, or portal listings as verified sources for factual claims about the building.
ARDO content is subject to ongoing review and update. We prioritise updates in the following scenarios:
Content pages include an implicit “as of” date in the editorial context. Where data has a specific effective date, this is stated. Where a page was last reviewed, this information is maintained internally.
ARDO takes corrections seriously. If we have published something incorrect, we want to fix it — not obscure it.
Our corrections process:
If you believe something on ARDO is inaccurate, please let us know. We take all reports seriously and investigate every claim.
To report an inaccuracy:
We will acknowledge your report and respond with our assessment — typically within a few business days for straightforward corrections.
ARDO is committed to being transparent about what we are, what we are not, and how we operate: